EduCreative
Create a completely new brand package.
Challenge: Create a completely new brand package for a videography business specializing in private schools.
Process: The project followed a collaborative, research-driven process, with multiple client meetings to refine goals, align on direction, and ensure every design decision was intentional and well-informed.
EduCreative — Brand Identity
EduCreative is a brand identity project for a videography company specializing in education and private schools. The goal was to create a visual system that balances creativity with credibility, informed by research into educational values, trust, and storytelling. Every design decision was made intentionally, using structure and symbolism to communicate clarity, professionalism, and approachability.
Logo
The logo was designed with clarity and simplicity in mind. During exploration, a subtle and unexpected form emerged that resembles a happy child in profile, a fitting visual metaphor that reinforces EduCreative’s focus on education and positive storytelling.
Brand Guidelines
The guidelines establish a unified visual system, outlining best practices for logo usage, typography, color, and layout to ensure the brand remains consistent and recognizable.